cognitive bias

How to Avoid Cognitive Dissonance now 2024

How to Avoid Cognitive Dissonance now 2024

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cognitive bias

Introduction: Our Minds’ Barrier Against Uncomfortable Truths

In this day and age, when most of us are just a click away from information on virtually any topic, it’s remarkable how often people choose to remain will-fully ignorant. We live in an era where inconvenient facts can be avoided entirely if one so chooses, preferring instead comforting delusions and half-truths that suit our preferences.

As a psychologist with decades of experience dealing with human rationalization and bias, I have encountered again and again the mental barricades people erect to avoid subjecting cherished beliefs to meaningful scrutiny. This defense mechanism, known as cognitive dissonance, distorts our thinking in insidious ways that are often invisible even to the person experiencing it. It is my intention here to shed light on this pernicious phenomenon and provide guidance for how to recognize and overcome its deleterious effects on sound reasoning.

What is Cognitive Dissonance? The Fundamental Flaw in Human Thinking

At its core, cognitive dissonance is our mind’s way of avoiding internal contradictions that threaten our view of ourselves and the world. Psychologist Leon Festinger first coined the term in 1957 to describe the inner discomfort we feel when holding two conflicting cognitions simultaneously. Our natural psychological tendency is then to alleviate this tension not by re-examining beliefs but rather denying inconvenient facts, rationalizing hypocrisies, or avoiding information altogether that challenges existing preconceptions.

In effect, cognitive dissonance amounts to a form of self-deception, as people twist beliefs and selectively edit what they allow into awareness just to maintain equilibrium. Comfort takes precedence over accuracy or intellectual honesty. It is a subconscious self-censoring that prevents necessary re-evaluations, thereby cementing errors in thinking that go unchecked.

Take the example of a longtime smoker who enjoys cigarettes but knows of their medical risks. Rather than quitting an obvious health hazard, cognitive dissonance kicks in to dismiss or downplay dangers. Another case might involve someone holding progressive values yet ignoring ethical cruelties in production of goods. Avoiding scrutiny of one’s role in problems allows dissonant sets of ideas to coexist without resolution.

The Consequences of Turning a Blind Eye

When cognitive biases go unrecognized, their effects can be corrosive. By denying internal contradictions, people deprive themselves of opportunities for growth through self-examination and revision of deficient models. Flawed beliefs thus become deeply entrenched instead of improving over time.

On a societal level, the consequences include polarization, intractable conflicts and stalled reforms. If opposing camps refuse to acknowledge valid perspectives differing from their own, finding consensus or calibrated solutions remains impossible. Echo chambers form as dissenting voices get weeded out, hardening positions against middle ground.

Furthermore, when mass opinion adopts certain delusions, leaders may feel pressure not to dissent and instead enable convenient untruths for popularity. Examples of problematic responses delayed due to prioritizing comfort over reality include Covid-19 denialism costing lives or climate inaction endangering future stability. The stakes involving public health and prosperity show why overcoming cognitive biases constitutes an urgent challenge.

Overcoming Self-Deception: Strategies for Managing Cognitive Dissonance

Fortunately, while our predisposition towards dissonance reduction feels automatic, with conscious effort we can recognize and counteract its effects on rationality. Some suggestions:

  • Develop self-awareness of one’s own cognitive biases. Carefully reflect on inconsistencies in beliefs over time and motives behind resisting opposing evidence. Independent fact-checking protects against confirmation biases.
  • Tolerate dissonance as a natural part of growth. Allowing doubts and uncertainties in one’s views without getting defensive makes room for incorporating new valid perspectives. No one has a monopoly on truth.
  • Diversify information exposure. Follow experts on various sides of issues, not just those affirming existing views. Consider alternative viewpoints respectfully instead of dismissing them out of discomfort.
  • Be open to changing opinions. Weigh costs of being wrong against ego-costs of altering views. Admitting mistakes indicates strength vs. weakness of character. Truth has no political affiliations worth betraying open-minded pursuit of truth over.
  • Check impact of group identity on thinking. We often adopt views unconsciously when identifying with certain communities that may not stand up to independent scrutiny. Stand apart from echo chambers for impartial critical analysis.
  • Stay intellectually humble. No one is immune to biases or has digested all available evidence. Certainty tends to indicate lack of examination, not fact of being right. Careful questioning of assumptions is key to sound deliberation.

Conclusion & Resources for Ongoing Exploration

While our minds are predisposed towards dissonance reduction, we can counteract this through mindfulness, information diversity and intellectual honesty. Overcoming rigid thinking ultimately makes for more reasonable public discourse and fact-based solutions unconstrained by denialism. As Gandhi said, “Truth never damages a cause that is just.” For those interested in managing cognitive dissonance, further exploring resources like psychologist Joyce Ehrlinger’s work would prove immensely valuable. Staying alert to self-rationalizing tendencies through critical self-reflection is an ongoing journey, but well worth it for sound decision-making. With ongoing effort, we can overcome fictions that cloud thinking for the sake of progress grounded in shared realities and facts.

Key Takeaways

  • Cognitive dissonance arises from our mind’s tendency to avoid internal inconsistencies at the cost of honesty and accuracy.
  • Consequences include entrenched errors, polarization, and inability to find solutions when opposing sides refuse to acknowledge valid perspectives.
  • Strategies to counteract it involve self-awareness, diversity of information sources, intellectual humility and tolerating uncertainty without defensiveness.
  • Overcoming rigid thinking makes for more reasonable discourse and fact-based responses unconstrained by denialism.

Case Studies:


As someone who was once an ardent conspiracy theorist, I personally understand dissonance avoidance. One conspiracy held water until facts emerged disproving it, yet I resisted rather than acknowledging error. Only later realizing how ego kept me attached did I begin diversifying information sources to prevent such blindspots recurring.

Another case involves environmentalist friends ignoring the role of consumerism in the problems they rail against. When implications for curbing consumption were raised, aggressive defensiveness made honest discussion impossible due to an unwillingness to see links between lifestyle and impacts.

Here are some valuable resources for further exploration on cognitive dissonance:

I hope these resources provide a starting point for further exploring strategies to recognize and overcome cognitive dissonance biases in thinking and decision-making. Please let me know if there are any other types of resources that would be helpful.

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Hi, I’m Steven, a Florida native, who left my career in corporate wealth management six years ago to embark on a summer of soul searching that would change the course of my life forever.

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